May 20, 2013
Urgent Data Security Tip: Disable Java In Your Browser
Learning the Hard Way Why Proactive Maintenance is Essential
Microsoft Phone Scam: What You Need to Know
Meet 3n1's New Team Members!
Why Your Business Needs Data Encryption (And Seven Ways It Can Help Protect You)
Watch Out: There's an Apple Phishing Scheme Circulating
Safari May Be Causing Your Mac to Run Slowly
iPhone Apps Stuck on "Loading": Fix for a Common iPhone Issue
The iPhone 5 Is Having Issues with Exchange Email Pushing
iPhone 5, iOS 6, and New iPod Touch Overview
History > 8/30/2012
ZixGateway Secure Email Hosted by 3n1media
A Note on Exciting Changes from 3n1media
Use Parallels on Your Mac? Read This Before Upgrading to OS X Mountain Lion
How to Embed Videos on Your Website: 3n1media nSite Series Volume 8
Office 365 is an Attractive Cloud Productivity Solution, But Is it Right for Your Business?
New Offerings from Apple: MacBook Pros, iOS 6, and Mountain Lion
Computer too Slow? Get More Mileage by Upgrading Your RAM
NAS Devices: A Better Option for Local Backups
Mac Users: Make Sure to Install Apple's Recent Software Updates to Protect Yourself from the Flashback Virus
Sean to Speak on EMR Implementation at the Tennessee Medical Group Management Association’s Spring Conference
History > 4/11/2012
How to Tell Phishing Emails from Legitimate Ones: Check the Links
3n1media Values: Trust
A Spam Scheme Targeted at Accountants
Mac Folks: Watch out for This Virus
How to Get Your Newsletters Past Spam Filters: nSite Series Volume 7
Overview of Apple’s Latest iPad and Apple TV
Add Social Sharing Options to Your Website
What You Should Know About iCloud
Disabling OS X Lion's "Resume" Feature on Your Mac
History > 2/06/2012
iTunes Match: A Separate, But Great, Service
3n1media Values: Responsible Tech Service
The 3n1media CMS's New HTML Editor
Increase Your Security and Productivity in 2012 with an Annual IT Audit
Email Warnings from Your Administrator: Another Phishing Scheme
Need Help Setting up and Using High-Tech Christmas Gifts?
How Are People Finding Your Website?: 3n1media nSite Series Volume 6
An iPad Case Study: A Day in the Life of a Grad Student
Watch Out for Fake QuickBooks Security Update Emails
The Kindle Fire: Amazon's Official Entry into the Tablet Market
History > 10/05/2011
iPhone 4S and iOS 5 Overview
The IT Approach That's Best for Business: A Team of IT Professionals
Why All Businesses Should Consider Secure Email
The HP TouchPad: A Good Look at What a webOS Tablet Could Be
Is Your Website's Audience Responding to Your Content? Google Analytics Can Tell You: 3n1media nSite Series Volume 5
Watch out for Phishing Emails from "Facebook"
Where'd the Padlock Go?: How to Tell Which Websites Are Secure in Firefox
Interpreting the Google Analytics Dashboard Page: 3n1media nSite Series Volume 4
Check Application Compatibility before Upgrading to Mac OS X Lion
A Disaster Recovery Case Study: Trouble at the 3n1media Office
History > 7/11/2011
Four Tips for Optimizing Images for the Web: 3n1media nSite Series Volume 3
Deciding When to Upgrade Your Business's Aging Technology: A Lesson in IT from the Car Buying Process
A Road Trip Redeemed: Mounting Your iPad or Other Tablet in the Car
Adobe CS5.5 Subscription Options: Are They a Good Deal?
How to Come up with Great Content: 3n1media nSite Series Volume 2
We've Seen an Increase in Malware
What Sets iCloud Apart from Other Cloud Services?
Malware for Macs: About MacDefender and What to Do About It
Three Reasons to Update Your Content: 3n1media nSite Series Volume 1
Easy Fix for Safari Crashing on iPad
History > 5/09/2011
QuickOffice: A Great Microsoft Office App for iPad
Roku: A Great, Inexpensive Streaming Set-Top Box
Web Content Filtering Roundup
Microsoft Releases Office for Mac 2011 Service Pack 1 Update
Great Content Filtering for PCs: Windows Live Family Safety 2011
What You Need to Know about the Epsilon Breach
Sean's 5 Favorite iPad Apps
iPad 2 Overview
Gmail for Business Use and the Need for Backups
New MacBook Pro Line Overview
History > 2/17/2011
Malicious Code in Free Themes: A Reason to Be Wary of WordPress
Three Reasons We Love the Apple TV
webOS Roundup: A Summary of HP's "Think Beyond" Announcements
Hard Drive Free Space: How Much is Enough?
MozyHome: A Great Backup Solution for Personal Computers
What Are Tablets For?
The Mac App Store: A Shift in the Way We Buy Software?
HIPAA Compliance: How Healthcare Organizations Should Handle Access to Patient Data
Mac Slowness: A Strange but Easy Solution
Resetting Your iPhone's Voicemail Password
History > 12/13/2010
Make your Website More Social: Header Icons
Laser vs. Inkjet: 4 Reasons to Go with Laser Printers
Does the iPad Work for Business?
A Way to Make Your Computer Run Faster: Defragment Your Hard Drive
3 Steps to Data Security Compliance for Financial Services Companies: Step 3—Maintain Compliance with Documentation and Review
3 Steps to Data Security Compliance for Financial Services Companies: Step 2—Protect Customer Data with a Comprehensive Security Approach
3 Steps to Data Security Compliance for Financial Services Companies: Step1—Know What Data You Should Protect
3 Steps to Data Security Compliance for Financial Services Companies: Introduction
AVG Free Antivirus: It's OK to Upgrade to the New Version
"Back to the Mac" Announcement Overview
History > 10/13/2010
Hey, Nashville: Recycle Your Computers!
Printing vs. Clipping: Watch out for "Coupon Printer" Software
The Ballad of the Backup
Eye-Fi Explore X2 Review
Hard Drive and Memory Upgrades: What to Do When Your Computer Isn't Running as Well as You'd Like
The Wireless Alphabet: Making Sense of the Difference between "G" and "N"
Android Tip: Keep Track of Your Google Account Info
How We've Spent Our August
Facebook Places: What You Need to Know and How to Protect Your Privacy
Internet Outage Troubleshooting: What to Do before Calling Your ISP and Strategies for When You Have To
History > 8/12/2010
Google and Others Are Becoming More Aggressive with Our Data: Is That OK with Us?
Antivirus Blues: There Is No Silver Bullet
Avoid Sites that Promise to Speed Up Your Computer Instantly
Password Guidelines: Seven Tips for Strong, Safe Passwords
Left Out: iOS 4 and the iPad
New Phishing Scam: Mugging Stories
RAM Rules: What You Need to Know to Upgrade Your Computer's Memory
Having Trouble Syncing Shared Google Calendars with iOS 4? Google Has a Workaround
Netgear ReadyNAS: A Cost-Effective Network Storage Solution
Attention Pre and Pixi Users: Sprint Rumored to Release WebOS 184.108.40.206 on July 7th
History > 7/06/2010
A Twitter Success Story: How to Use Social Media to Listen to Your Customers
64-Bit Computers Are More Efficient, But Should You Upgrade Right Now?
Always Use Credit Cards for Online Purchases
OpenDNS: Content Filtering at the Network Level
Google TV: A Tech Lover's Dream Come True, but Is the Average Consumer Ready?
Internet Filtering and Parental Controls for iPhones
Don't Throw Your Flood-Damaged Computer Away; Your Data is Safe.
"Just a Big iPhone?": Our Review of Apple's iPad
Our Approach to Tech Support: A Team of Cross-Trained Engineers
The Power of Web Stats: Why You Should Check Them and How You Can Use Them
History > 4/25/2010
Want Short, Memorable URLs for Your Pages? Use the 3n1media CMS's Virtual Redirects Feature.
Google Apps: The Good, the Bad, and the Risky
Again with the Pop-Up Window Virus Schemes!?
What's the Difference Between RAM and Hard Drive Space?
Hard Drive Failure in Macbooks from 2006 and 2007
Microsoft Security Update Causes Bluescreen
Smartphone Comparison: Apple iPhone 3GS, Palm Pre, Motorola Droid, and Google Nexus One
Palm Pre January 1 Exchange Issue Resolved (UPDATED 1/21/10)
The Palm Pre's New Year's Day Exchange Syncing Bug
Computer Cleaning Instructions: Three Easy Steps
History > 12/28/2009
When to Apply Operating System Updates
How Secure is Email?
Data Backup for Home and Business Users
New 3n1media CMS
New Spam Scheme Involving Fake Administrator Emails
Cat out of the Bag: A Review of Apple's Snow Leopard
Three Cheers for Microsoft: A Review of Windows 7
BlackBerry Storm Matures
The Palm Pre: Easy on the Eyes . . . and the Wallet
3n1media Introduces SocialConnect
History > 8/10/2009
Tech Tip: Avoid Virus Warning Pop-Ups
Is Internet Filtering Necessary?
A Word on Netbooks
Palm Pre Review
Slow and Steady Wins the Race--Even with New Technology Integration
Blackberry Storm Review
How to Get Your Newsletters Past Spam Filters: nSite Series Volume 7
After a a brief hiatus, we're back with more additions to our nSite series, designed to give you advice you can use to get the most out of your website and related services.
This time, we've decided to focus our nSite article on how to get the most out of 3n1media's integrated email marketing service
specifically, how to make sure your email newsletters don't get caught by your audience's spam filters.
Now, spam filters are our friends. They help keep spammers, phishers, and other web-dwelling ne'er-do-wells from reaching our inboxes. But as advanced as they have become, sometimes spam filters keep legitimate emails from reaching their audience. And that's why understanding the basics of how spam filters work is an important element of email marketing.
Sure, there are things we can do technically—under the hood, so to speak—to make sure our emails get through to our intended recipients (updating SPF records, etc.). And we can certainly help you take some of these steps. But there are also steps that we can take outside of the technical realm and inside the realm of content.
Essentially, most spam filters work by applying scores to an email, assigning points to different content elements (words, images, formatting, etc.) that may indicate that an email is spam. If your email’s score is over a certain threshold, the filter will mark the email as spam and either deliver it with a warning or block it outright.
Now, it probably isn’t worth your time to try to figure out how each individual spam filter scores email messages—and it would probably be impossible to do so, because they're all different. But there are some overall best practices to adopt which will drastically reduce the chances of your email marketing campaigns being blocked by spam filters. Here are just a few:
Always, always, always test your email marketing campaigns before sending them to your audience. Send them to yourself, and preferably to several email addresses, to make sure they are getting past different spam filters.
If they don't make it past a spam filter, you'll know you need to make some changes.
Avoid mentioning dollar amounts. If you must give amounts, try to keep it to the body of the email and out of the subject line.
Avoid excessive punctuation (especially exclamation marks) and capitalization (i.e., don’t use all caps).
Use fancy formatting and images in moderation. Spam filters measure your image-to-text ratio, so if your campaign is particularly image-heavy, your email might score high on the spam-o-meter.
Avoid spam-like words or phrases—especially in your subject line.
Here’s a list
of such words and phrases, but basically, it’s probably most helpful to ask yourself, “What if I saw an email with this phrase in the subject line?” If you think your subject line looks spammy, odds are the filter will too.
Of course, this isn't an exact science. But as long as you're cognizant of making sure your campaign doesn't trip any of the major spam alarms, you'll be getting through to as many people as possible. As always, feel free to
give us a shout
if you have any questions, or hit us up on
555 Church Street East . Suite 101. Brentwood, TN . 37027