So you have a website. Excellent. To quote Obi-Wan Kenobi, “You’ve taken your first step into a larger world.”
But then comes the inevitable question—“Now what?” What kind of content should you put on your website? How well is your website doing at getting the word out about you and your business?
An important aspect of marketing your brand online is that you have the unprecedented ability to take a lot of the guesswork out of reaching your audience with content that interests them and that drives conversions. With the various web traffic statistics applications available to you—for free, no less—you can tell how many people are visiting your site, how long people are spending on your site, which pages people are viewing, how visitors found you, and a whole host of other useful statistics. In other words, you can access valuable feedback from your site’s visitors that you can use to create content that gives your visitors what they are looking for and, thus, continues to drive more traffic to your website.
For example, statistics applications typically allow you to see how many visits any given page on your website has for a selected time period. This means that you can tell which pages on your website are most popular. Say, for instance, that you have a blog on your website. A statistics application would show you which blog entries generated the most interest among your site’s visitors. You could use that information to blog on similar topics, thus giving your visitors what they are interested in and driving repeat visits.
And that’s only the beginning. The point is that statistics applications give you instant access to powerful information and that if you have a website you want to use as a marketing tool, you absolutely should look at your statistics and use them to your advantage. The two applications we recommend are AWStats and Google Analytics. Both are free for most users and relatively easy to use, and if your website is powered by 3n1media, you are already set up to use these tools.
If you have questions about how to implement and read web statistics reports, feel free to contact us. We’d love to help you get the most out of your website.